For candidates, causes and brands to survive and thrive they must pursue a purpose based strategy which clearly defines how they add meaning and improve outcomes for their constituents, donors, customers and stakeholders. 

Having spent 5 years in the telecommunications industry at T-Mobile, Vodafone and L'Oreal, Barb was responsible for accelerating marketing effectiveness, leading integrated digital marketing strategies, creating multi-channel platforms and media partnerships that spurred revenue growth fostering a culture of accountability. Now as the EVP, Business Development at Havas Media Group North America she has delivered over $1.5 billion in billings growth and $35 million in revenue.

Providing marketing and business consultancy for incubator and start up companies in the mobile, app and online space has provided opportunities to guide revenue optimization, market strategy and advanced analytics. Her cross cultural work experiences in China, CEE (Hungary, Poland) and EMEA informed the design approaches to solving the marketing challenges of Fortune 500 companies. She worked with market leaders and challenger brands - (McDonald's, Kraft, The Coca-Cola Company, P&G, GM, Diageo, Vodafone, T-Mobile, Maybelline New York, Garnier, and Suzuki) to spur market share, launch new products and increase marketing efficiency. 

Having won back to back awards for 2016 ADWEEK's US Media Agency of the Year and 2017 MediaPost's Media Agency of the Year, Barb has been recognized in 2013 by the CMO Club as "CMO of the Year" in the Marketing Innovations category and named as one of "The Women Driving Chicago's Digital Renaissance" by Built in Chicago. Named to Internationalist Magazine’s Agency Innovator list in 2009 she also led Spark Communications to win MediaPost's 2009 "Boutique Agency of the Year" award. Barb graduated from Northwestern University with a BA in History and an MBA in marketing and international business from Loyola University of Chicago - Quinlan School of Business.