SARGI MANN, ADVISOR
Sargi lends her expertise to Motive from a career built on leading the global digital strategy & performance portfolios for fashion, retail, beauty, financial, luxury, technology and pharmaceutical categories at Havas and Dentsu Aegis. In addition to performance media, Sargi has actively driven integrated strategy and activation process across digital capabilities. Over the past 17 years in marketing & media tenure Sargi has led fundamental research and analysis of ad/marketing technologies, real-time consumer behaviors, digital media trends across multiple business categories, in digital media. Since her move to the US in 2005, Sargi has been the lead on pharmaceutical, beauty, financial, technology and luxury divisions and has successfully led the division to integrate performance media into the strategic planning process.
Sargi has extensive experience in designing user flows, omni-channel behavioral analysis and has prototyped multiple ad technology products. She has partnered with Google, Yahoo and Bing to design product solutions within their ad technology and marketing technology platforms. She was the chairperson on the 4A’s digital committee and lead author on the first digital Media audit guidelines to have been issued by the 4A’s. Sargi is passionate about helping clients across categories deliver business value through digital capabilities
Her experience spans cross functional digital capability and media strategy, product development, performance media, web analytics, marketing technology, data strategy for brands including Shiseido, Burberry, Tommy Hilfiger, Calvin Klein, MasterCard, National Geographic, Sonos, Beiersdorf, La Prairie, Sony, Pfizer, Reckitt Benckiser, MINI Cooper, Lufthansa, Bed Bath & Beyond and GM.
Sargi holds an MS in Global Advertising (specializing in marketing/ad technologies) from Emerson college & MA in Mass Communication & Marketing from India.